Your customers are already asking ChatGPT
what to buy next.
Beauty shoppers are turning to AI chat the same way they turn to Google, asking what a good Kérastase alternative is, what actually fixes damaged hair, or where to find the widest range at the best price. ChatGPT Ads puts Oz Hair & Beauty inside that answer. We're bringing this channel to you at no platform fee, on the exact same rate you already pay us on Google and Meta.
Same team, same rate, one more place to be foundA new shelf, and you're already stocked for it
ChatGPT Ads is now open to every advertiser, no waitlist. It runs on the same Campaign, Ad Group, Ad structure as Google and Meta, so nothing about how we manage it is unfamiliar. What's new is the shelf: a sponsored placement that sits directly inside ChatGPT's answer to a real question, at the exact moment someone's deciding what to buy.
Inside the answer, not beside it
When someone asks about haircare or a specific brand, a small sponsored card can appear right underneath ChatGPT's response. That's Oz Hair & Beauty showing up in the moment of decision, not competing for attention alongside ten other results.
Runs on what you already know
CPC or CPM bidding, plain-language targeting, the same reporting basics as Google and Meta. Nothing new to learn on your end, we run it the same way we run everything else.
Early, and we'll be straight with you about it
Conversion-based bidding is coming but not live yet, and attribution is still unproven for most categories. We're treating this as a genuine test, not overselling it as a solved channel from day one.
What the placement actually looks like
A tight sponsored card, one image and one line, sitting right underneath a relevant ChatGPT answer.
Oz Hair & Beauty
Kérastase, Redken & Wella. Widest range, lowest price guaranteed.
Your positioning was built for this moment
Widest range, lowest price guarantee, 140-day returns, these are exactly the reasons someone chooses Oz Hair & Beauty over a salon or a single-brand site. ChatGPT Ads puts that pitch in front of someone at the exact second they're comparing options.
Illustrative mockup, built to show placement logic, not a live campaign screenshot.
Three ways we can point this at your catalog
Oz Hair & Beauty sits across two kinds of value: your own retail promise, and the prestige brands you stock. That gives us three distinct ways to launch, and they're not mutually exclusive, just a question of what goes first.
1. Brand & beauty awareness
Lead with Oz Hair & Beauty itself, the widest range, the price guarantee, the 140-day returns, against everyday beauty questions people ask ChatGPT. No third party to coordinate with, so it's the fastest way to get a real read on the channel.
2. Supplier-funded
Creative built around a specific brand you carry, Kérastase or Redken for example, with that brand's own co-op budget covering some or all of the cost. You're already running this model on Google and Meta, so it's a natural fast-follow once a brand partner is confirmed.
3. Feed & catalog
Catalog-style listings pulled straight from your product feed, the same one already powering your Shopping campaigns. The strongest long-term fit given the size of your range, once we've confirmed it's available to launch on.
Where we'd start: two campaigns, kept simple
Of the three paths above, this is the fastest way to get a genuine read without overcomplicating the test. One campaign builds visibility, the other drives clicks, and the budget stays lean until we've got real numbers to work from.
Oz Hair & Beauty brand campaign
Optimised for impressions. Builds visibility for the retailer itself, the widest range, the price guarantee, the 140-day returns, against everyday beauty questions people ask ChatGPT.
One feed campaign
Optimised for clicks. Pulled straight from your product feed, putting specific products in front of people who are already comparing options.
Budget: $25 a day per campaign, $50 a day total. That lines up with the $1,500 a month test budget below.
Here's exactly where we're at
Your ChatGPT Ads account is already created and we've been added to it, so most of the setup is done. Two things are left, both on our side, before campaigns can go live.
Already done
- ✓Oz Hair & Beauty account created on ads.openai.com
- ✓Ecom Nation added as a team member on the account
In progress, on us
- 1Confirming billing is wired up and reconciles the same way as your Google & Meta spend
- 2Setting up conversion tracking, so we can eventually tie spend to on-site results
What we need from you
Sign-off on the test budget below and how you'd like it funded, confirmation that a payment method is live on your ads.openai.com account, and a steer on which of the three paths above you'd like to launch first. We'll handle everything else, the account build, the naming, and folding it into your existing reporting.
No platform fee. A modest test budget.
We don't charge anything extra to set up, manage, or report on ChatGPT Ads, it runs on the exact same tiered rate as your Google and Meta spend today. What we're asking for is a minimum additional test budget, separate from your existing channels, big enough to actually produce a read.
$0
Nothing extra to set up, manage, or report on the new channel.
$1,500/mo
Additional AI ad spend, on top of your existing Google & Meta budget, not a reallocation.
5.00% → 3.75%
Same tiered rate as every channel already in your plan.
This can come from your own budget, or from a supplier's, given you're already running a supplier-funded model with us on Google and Meta. If one of your brand partners wants to be early to this placement, their co-op budget can cover it.
What we're measuring, and what to expect
Conversion-based bidding isn't live on the platform yet, so the opening goal is clicks (CPC) or reach (CPM). We'll report Impressions, Clicks, Spend, CTR, and Average CPC/CPM from the outset, and add conversions once tracking is confirmed, we won't estimate a ROAS or MER figure before then.
| Benchmark (Australia) | What early tests are showing |
|---|---|
| Average CPC | Around A$6 |
| Average CPM | Low $30s |
| CTR | 0.4% to 0.8% |
It's not just about clicks
One Australian test tracked brand visibility across ChatGPT, Gemini and Perplexity. ChatGPT visibility roughly tripled the week ads launched, reaching a 52% share of voice in its competitive set, while Gemini and Perplexity, with no ads running, stayed flat. That's the upside worth testing for: showing up more often in AI-generated answers, not just paid clicks.
Set the right expectations
This is a top-of-funnel discovery channel, closer to LinkedIn in pricing than Google Search. We'll judge it against reach, interest, and visibility for now, and layer in a proper down-funnel read once conversion tracking is live.
Source: Fileroom, ChatGPT Ads Australia insights. Early-adopter test data, not an Ecom Nation client result, shared here as a directional benchmark only.
Confirm the budget and your starting lane, and we'll have this live once billing and tracking are wired up.